Blood Donations and Incentives: Evidence from a Field Experiment
34 Pages Posted: 14 Jul 2008
Date Written: July 2008
There is a longstanding concern that material incentives might undermine prosocial motivation, leading to a decrease in blood donations rather than an increase. This paper provides an empirical test of how material incentives affect blood donations in a large-scale field experiment spanning three months and involving more than 10,000 previous donors. We examine two types of incentive: a lottery ticket and a free cholesterol test. Lottery tickets significantly increase donations, in particular among less motivated donors. The cholesterol test leads to no discernable impact on usable blood donations. If anything, it creates a small negative selection effect in terms of donations that must be discarded.
Keywords: prosocial behavior, blood donations, material incentives, field experiment
JEL Classification: C93, D64, H41, I18
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