Sales Forecasting

16 Pages Posted: 23 Jul 2008

See all articles by J. Scott Armstrong

J. Scott Armstrong

University of Pennsylvania - Marketing Department

Date Written: July 20, 2008

Abstract

Interesting and difficult sales forecasting problems are common. Will the 1998 Volkswagen Beetle be a success? Will the Philadelphia Convention Hall be profitable? How will our major competitors respond if we raise the price of our product by 10 per cent? What if we cut advertising by 20 per cent?

Suggested Citation

Armstrong, J. Scott, Sales Forecasting (July 20, 2008). Available at SSRN: https://ssrn.com/abstract=1164602 or http://dx.doi.org/10.2139/ssrn.1164602

J. Scott Armstrong (Contact Author)

University of Pennsylvania - Marketing Department ( email )

700 Jon M. Huntsman Hall
3730 Walnut Street
Philadelphia, PA 19104-6340
United States
215-898-5087 (Phone)
215-898-2534 (Fax)

HOME PAGE: http://marketing.wharton.upenn.edu/people/faculty/armstrong.cfm

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