IT Innovation Persistence: An Oxymoron?
Communications of the ACM, Forthcoming
10 Pages Posted: 22 Jul 2008 Last revised: 12 Jun 2014
Date Written: November 9, 2007
Management's perception towards the competitive contribution potential of innovation with IT (ITI) can be likened to a roller coaster ride. Managers' confidence with IT rises some times only to fall later. Such an observation might have us believe that companies do not take a long-term and systematic approach to innovation with IT, because a firms' capability to innovate with IT is easily replicated. In this paper we followed the IT confidence cycles from the early 80s to today. By concentrating in the most recent cycle, late nineties to 2004, we developed and tested the following propositions regarding the sustainability of the ITI capability. Our results, based on cross-sectional data of large US firms that have attained the ITI status, show that companies that have developed an ITI capability and attained an ITI status among their competitors are likely to maintain their status.
Keywords: IT innovation capability, IT Innovation strategy, sustainability
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