Drawing Emerging Business Models for the Mobile Music Industry

Electronic Markets, 16(2), 154-168, 2006

30 Pages Posted: 30 Jul 2008 Last revised: 29 Sep 2013

See all articles by Pavlos A. Vlachos

Pavlos A. Vlachos

ALBA Graduate Business School,The American College of Greece

Adamantia Pateli

Ionian University

Adam Vrechopoulos

Athens University of Economics and Business

Date Written: July 27, 2008

Abstract

The plethora of actors, the complexity of relationships and the variety of information and financial flows affecting the mobile entertainment arena today, have created a series of challenging business opportunities for entrepreneurs and key market players. The evolving and quite promising mobile music market, however, is suffering from the luck of integrated theoretical frameworks critical for the business activity acceleration and for the corresponding mobile music services diffusion. In this paper, we advocate the application of a business model change methodology for the purpose of transforming the current business models of the traditional and online music industry to a new business model appropriate for the mobile music industry. To do so, we are based on the results of a qualitative research study, which involved in-depth interviews with content providers, mobile operators and music consumers using semi-structured questionnaires. To that end, the present study applies the available business model theoretical insights to the music industry and depicts the current business practice in terms of: the content delivery channels employed (i.e. traditional, Internet, mobile), the participating actors; and the relative flows. Key business modeling issues are discussed and direct managerial implications to potential players are also provided. Finally, straightforward directions for further research are discussed.

Keywords: business models change, mobile entertainment

JEL Classification: M31, L86

Suggested Citation

Vlachos, Pavlos A. and Pateli, Adamantia and Vrechopoulos, Adam, Drawing Emerging Business Models for the Mobile Music Industry (July 27, 2008). Electronic Markets, 16(2), 154-168, 2006. Available at SSRN: https://ssrn.com/abstract=1180862

Pavlos A. Vlachos (Contact Author)

ALBA Graduate Business School,The American College of Greece ( email )

6-8, Xenias str., Ampelokipoi
Athens, 115 28
Greece

HOME PAGE: http://www.alba.acg.edu

Adamantia Pateli

Ionian University ( email )

7, Rizospaston Voulefton av.
49100 Corfu
Greece

Adam Vrechopoulos

Athens University of Economics and Business ( email )

76 Patission Street
Athens, 104 34
Greece

HOME PAGE: http://www.dmst.aueb.gr

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