Role Conflict: Society's Dilemma with Excellence in Marketing
7 Pages Posted: 30 Jul 2008 Last revised: 28 Dec 2011
Date Written: July 27, 2008
Abstract
In recent years, the American market system has come under increasing criticism from those it serves. Many young people, radicals, members of minority groups and even middle-of-the-roaders are concerned about such things as poor product quality, poor variety, unsafe products. and misleading advertising. From almost any vantage point, flaws in the American economic system are visible.
Suggested Citation: Suggested Citation
Armstrong, J. Scott, Role Conflict: Society's Dilemma with Excellence in Marketing (July 27, 2008). Available at SSRN: https://ssrn.com/abstract=1181644 or http://dx.doi.org/10.2139/ssrn.1181644
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