Role Conflict: Society's Dilemma with Excellence in Marketing

7 Pages Posted: 30 Jul 2008 Last revised: 28 Dec 2011

See all articles by J. Scott Armstrong

J. Scott Armstrong

University of Pennsylvania - Marketing Department

Date Written: July 27, 2008

Abstract

In recent years, the American market system has come under increasing criticism from those it serves. Many young people, radicals, members of minority groups and even middle-of-the-roaders are concerned about such things as poor product quality, poor variety, unsafe products. and misleading advertising. From almost any vantage point, flaws in the American economic system are visible.

Suggested Citation

Armstrong, J. Scott, Role Conflict: Society's Dilemma with Excellence in Marketing (July 27, 2008). Available at SSRN: https://ssrn.com/abstract=1181644 or http://dx.doi.org/10.2139/ssrn.1181644

J. Scott Armstrong (Contact Author)

University of Pennsylvania - Marketing Department ( email )

700 Jon M. Huntsman Hall
3730 Walnut Street
Philadelphia, PA 19104-6340
United States
215-898-5087 (Phone)
215-898-2534 (Fax)

HOME PAGE: http://marketing.wharton.upenn.edu/people/faculty/armstrong.cfm

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