False Advertising, Animals, and Ethical Consumption

38 Pages Posted: 31 Jul 2008

See all articles by Carter Dillard

Carter Dillard

Uehiro Centre, University of Oxford ; University of Oxford - Oxford Uehiro Centre for Practical Ethics

Date Written: July, 31 2008

Abstract

In light of the fact that today's consumers often want their products to be created in the most environmentally, globally, and animal friendly ways possible, unethical sellers sometimes succumb to the incentive to persuade consumers that goods were created more ethically than they actually were. False advertising law represents a rare, albeit roundabout, legal opening for animal advocates to deal with issues of animal mistreatment, regardless of legislative and executive branch disregard of the importance of animal protection. Whether there is a beneficial change in the law or not, current opportunities in the market for these cases should be sought out and exploited, if only to protect the ground animal advocates have gained in the battle for consumer opinion. This article investigates the ways that consumers can protect themselves from false advertising through the use of federal and state agencies, independent review, federal and state courts, and private attorneys general actions.

Keywords: animal, false advertising, consumer protection

Suggested Citation

Dillard, Carter, False Advertising, Animals, and Ethical Consumption (July, 31 2008). Animal Law Review, Vol. 10, p. 25, 2004, Available at SSRN: https://ssrn.com/abstract=1192442

Carter Dillard (Contact Author)

Uehiro Centre, University of Oxford ( email )

Suite 8, Littlegate House
16/17 St Ebbe's Street
Oxford, OX1 1PT
United Kingdom

University of Oxford - Oxford Uehiro Centre for Practical Ethics ( email )

Suite 8, Littlegate House
St Ebbes Street
Oxford, OX1 1PT
United Kingdom

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