Producing Research Subjects in Field Notes - Reflections from Studying Women Entrepreneurs
19 Pages Posted: 4 Aug 2008
Date Written: August 4, 2008
In this paper, we approach our ethnographic fieldwork with Finnish women entrepreneurs reflexively. By re-reading our field notes we illustrate and discuss certain gendered knowledge producing practices through which we, as business school researchers, conceptualize and produce women entrepreneurs as subjects of research. What happened in our notes was that women entrepreneurs and their work practices were mirrored against a narrow norm of professionalism, and technology entrepreneurs became defined as the 'proper' entrepreneurs against care sector entrepreneurs, who we did not consider as relevant actors. Following that, we reflect our research process as an illustration of the complexity of conceptualizing and theorizing women's entrepreneurship.
Keywords: ethnography, fieldwork, women entrepreneurs, reflexivity
JEL Classification: M13
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