Priming the Risk Attitudes of Professionals in Financial Decision Making

Posted: 8 Aug 2008

See all articles by Dalia Gilad

Dalia Gilad

affiliation not provided to SSRN

Doron Kliger

University of Haifa

Date Written: 2008

Abstract

We explore the influence of priming on financial decisions by reinforcing subjects' risk-seeking behavior under uncertainty and comparing it to behavior in control groups. We focused on professionals: commercial banks' investment advisors and accountants in CPA firms. Results indicate that priming affects subjects' risk attitudes and investment decisions. Professionals' decisions were affected more than undergraduates', suggesting they employ a more intuitive and less analytic approach in making their decisions. Our work is related to field-data research documenting correlations between returns (investors' decisions) and situational factors, (i.e., weather) by suggesting controlled tests of professionals' behavior vis-a-vis the complexity inherent in field data.

Keywords: D01, D81, D84, G11, G24

Suggested Citation

Gilad, Dalia and Kliger, Doron, Priming the Risk Attitudes of Professionals in Financial Decision Making (2008). Review of Finance, Vol. 12, No. 3, pp. 567-586, 2008, Available at SSRN: https://ssrn.com/abstract=1212098 or http://dx.doi.org/rfm034

Dalia Gilad

affiliation not provided to SSRN

Doron Kliger (Contact Author)

University of Haifa ( email )

Haifa 31905
Israel
(972)4-8249587 (Phone)
(972)4-8240059 (Fax)

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