Household Willingness to Pay for Organic Products

58 Pages Posted: 20 Aug 2008

See all articles by Rachel Griffith

Rachel Griffith

Institute for Fiscal Studies (IFS); University of Manchester; Centre for Economic Policy Research (CEPR)

Lars Nesheim

University College London; Institute for Fiscal Studies (IFS)

Date Written: July 2008


We use hedonic prices and purchase quantities to consider what can be learned about household willingness to pay for baskets of organic products and how this varies across households. We use rich scanner data on food purchases by a large number of households to compute household specific lower and upper bounds on willingness to pay for various baskets of organic products. These bounds provide information about willingness to pay for organic without imposing restrictive assumptions on preferences. We show that the reasons households are willing to pay vary, with quality being the most important, health concerns coming second, and environmental concerns lagging far behind. We also show how these methods can be used for example by stores to provide robust upper bounds on the revenue implication of introducing a new line of organic products.

Keywords: hedonic prices, organic, willingness to pay

JEL Classification: D12, L81, Q51

Suggested Citation

Griffith, Rachel and Nesheim, Lars, Household Willingness to Pay for Organic Products (July 2008). CEPR Discussion Paper No. DP6905. Available at SSRN:

Rachel Griffith (Contact Author)

Institute for Fiscal Studies (IFS) ( email )

7 Ridgmount Street
London WC1E 7AE
United Kingdom
+44 20 7291 4800 (Phone)
+44 20 7323 4780 (Fax)

University of Manchester ( email )

Arthur Lewis Building
Oxford Road
Manchester, M13 9PL
United Kingdom


Centre for Economic Policy Research (CEPR)

United Kingdom

Lars Nesheim

University College London ( email )

Gower Street
United Kingdom

Institute for Fiscal Studies (IFS)

7 Ridgmount Street
London, WC1E 7AE
United Kingdom

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