From Buyer to Integrator: The Transformation of the Supply-Chain Manager in the Vertically Disintegrating Firm

Production and Operations Management, Vol. 11, No. 1, pp. 75-91, Spring 2002

17 Pages Posted: 27 Aug 2008 Last revised: 4 Oct 2011

See all articles by Geoffrey Parker

Geoffrey Parker

Dartmouth College

Edward G. Anderson

University of Texas at Austin - Department of Information, Risk and Operations Management

Date Written: May 5, 2002

Abstract

Using case study data, we describe how a large personal computer manufacturer changed its supply-chain management strategy after outsourcing the majority of its design and manufacturing activities to a network of focused suppliers. To cope with this new structure, the firm created highly skilled generalists, "supply-chain integrators," who coordinate product development, marketing, production, and logistics from product concept to delivery across firm boundaries. We particularly focus on the skill-set that characterizes these integrators. Finally, we use the case evidence, combined with previous theory, to suggest a specific program of research into coordinating product development across disaggregated supply chains.

Keywords: Supply Chains, New Product Development, Integration, Outsourcing, Organization Design, Interface

JEL Classification: M1, L2

Suggested Citation

Parker, Geoffrey and Anderson, Edward G., From Buyer to Integrator: The Transformation of the Supply-Chain Manager in the Vertically Disintegrating Firm (May 5, 2002). Production and Operations Management, Vol. 11, No. 1, pp. 75-91, Spring 2002. Available at SSRN: https://ssrn.com/abstract=1259372

Geoffrey Parker (Contact Author)

Dartmouth College ( email )

Hanover, NH 03755
United States
603-646-9075 (Phone)

HOME PAGE: http://engineering.dartmouth.edu/people/faculty/geoffrey-parker

Edward G. Anderson

University of Texas at Austin - Department of Information, Risk and Operations Management ( email )

CBA 5.202
Austin, TX 78712
United States
512-471-6394 (Phone)
512-471-3937 (Fax)

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