The Timing of Movie Releases: Evidence from the Home Video Industry

42 Pages Posted: 3 Sep 2008

See all articles by Lesley Chiou

Lesley Chiou

Occidental College - Department of Economics

Date Written: 2008

Abstract

In the movie industry, an intriguing question is why studios cluster their big theatrical hits during the Memorial Day or July 4th weekends in the early summer as opposed to the fall. This paper examines the home video industry to provide more evidence on whether booms in theatrical revenues are supply- or demand-driven. First, I find no evidence of segmentation within the home video market by genre or newness of videos. Secondly, my estimates of the seasonality within the home video market suggest that Memorial Day and July 4th may be more favorable for a theatrical release than Labor Day.

Keywords: home video, seasonality, discrete choice

JEL Classification: C13, L82

Suggested Citation

Chiou, Lesley, The Timing of Movie Releases: Evidence from the Home Video Industry (2008). International Journal of Industrial Organization, Vol. 26, No. 5, September 2008, Available at SSRN: https://ssrn.com/abstract=1262385

Lesley Chiou (Contact Author)

Occidental College - Department of Economics ( email )

1600 Campus Road
Los Angeles, CA 90041
United States

HOME PAGE: http://www.faculty.oxy.edu/lchiou

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