Sustainable Development of the Tourism in Romania - An East European Country

Abstract

Among the countries from the East and Center Europe, Romania is considered the country which possesses the richest and most varied natural touristic resources created by man and this gives a great disposability for tourism. The general secretary of the International Tourism Organization states that: Such a country which owns the Danube Delta, the Black Sea, The Bukovina monasteries could live and prosper from tourism only.

Unfortunately, as a Horwath British firm specialized in consultancy has pointed out, Romania is for the foreign tourists an expired touristic product, an inadequate offer for time spending, which reflects the lack of investment.

The Romanian international touristic demand registers a diminution tendency due to some causes such as: the low quality level of the offered touristic services, the touristic services non-diversification, the reduced amusement possibilities. The internal touristic demand registered a diminution tendency caused by the low sales power of the population and a lack of correlation between the practised tax levels and the service qualities.

Some of the possible ways of tourism relaunching constitutes the elaboration of some efficient marketing strategies and politics starting from a marketing environment analysis.

Keywords: sustainable development, Romania, tourism, regional development

JEL Classification: L83, E69, F19