Tourism Marketing and Globalization

Economic Development, Journal of the Institute of Economics, 2007

Posted: 14 Sep 2008

See all articles by Alexandru Nedelea

Alexandru Nedelea

Stefan cel Mare University Suceava

Date Written: June 8, 2007

Abstract

Tourism marketing has gone through fundamental changes: the pursuit of global strategies based on strategic alliances, the breakdown of commercial borders and advances in new technology have all facilitated the commercialisation of tourism products.

Challenge set by computerized telecommunications within the globalization process has been forcing companies in the travel trade to merge, thus transforming them into mega-enterprises, because this is the only way to respond to enormous and increasing quantities of travelers safeguarding competitiveness.

Keywords: tourism marketing, globalization, tourist markets

JEL Classification: L83, M31

Suggested Citation

Nedelea, Alexandru, Tourism Marketing and Globalization (June 8, 2007). Economic Development, Journal of the Institute of Economics, 2007, Available at SSRN: https://ssrn.com/abstract=1267185

Alexandru Nedelea (Contact Author)

Stefan cel Mare University Suceava ( email )

Str. Universitatii nr. 13
Suceava, Suceava 720229
Romania
+40740019277 (Phone)
+40230520080 (Fax)

HOME PAGE: http://www.seap.usv.ro/ct

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