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Securing Online Advertising: Rustlers and Sheriffs in the New Wild West

19 Pages Posted: 15 Sep 2008 Last revised: 29 Jul 2014

Benjamin G. Edelman

Harvard University - HBS Negotiations, Organizations and Markets Unit

Date Written: September 11, 2008

Abstract

Read the news of recent computer security guffaws, and it's striking how many problems stem from online advertising. Advertising is the bedrock of web sites that are provided without charge to end users, so advertising is everywhere. But advertising security gaps are equally widespread: from malvertisement banner ads pushing rogue anti-spyware software, to click fraud, to spyware and adware, the security lapses of online advertising are striking.

During the past five years, I have uncovered hundreds of online advertising scams defrauding thousands of users - not to mention all the web's top merchants. This chapter summarizes some of what I've found - and what users and advertisers can do to protect themselves.

Suggested Citation

Edelman, Benjamin G., Securing Online Advertising: Rustlers and Sheriffs in the New Wild West (September 11, 2008). In Beautiful Security, edited by John Viega. O'Reilly Media, Inc., 2009. . Available at SSRN: https://ssrn.com/abstract=1267311 or http://dx.doi.org/10.2139/ssrn.1267311

Benjamin G. Edelman (Contact Author)

Harvard University - HBS Negotiations, Organizations and Markets Unit ( email )

Soldiers Field
Boston, MA 02163
United States

HOME PAGE: http://people.hbs.edu/bedelman

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