The Product Policy and Tourism Market

Abstract

The modulator character of the touristic product allows for a great flexibility when constituting a personalized offer. Otherwise the assembly of the touristic product can be achieved by its consumer himself. The majority of the components of the touristic product (the touristic patrimony, the general infrastructure and the touristic one) have a local character. The touristic market represents the economics sphere of interference of the touristic supply, materialized by means of the touristic demand, materialized in consumption. As offer presupposes consumption but not the demand formation the interference will turn into overlapping in the time and space of the two components by means of touristic consumption.

Keywords: product policy, tourism, touristic products, touristic market

JEL Classification: L83, M31