Strategies of Price and Distribution in the Hospitality Industry

Revista de Economia e Direito, Universidade Autonoma de Lisboa, 2004

6 Pages Posted: 16 Sep 2008

See all articles by Alexandru Nedelea

Alexandru Nedelea

Stefan cel Mare University Suceava

Date Written: June 20, 2004

Abstract

Taking into consideration the fact that the tourist firms are conditioned by the effective presence of the client and that the touristic product cannot be sent to the client it is necessary a certain attraction of the touristic consumer towards the prestation and consumption spaces of the touristic services in a certain station or country. This role is played in tourism by the distribution through an activity of stimulation and informing the potential tourists on the characteristics of the offered products. On the touristic market a vertical integration trend of the accommodation services, transport and distribution is manifested and thus societies capable of assuring all the elements of the touristic offer are formed. On the international touristic market we can identify a horizontal integration (concentration) trend by grouping the tourism firms which exercise identical activities. Among the objectives and advantages of such a development a tendency in maintaining a dominant position on the market can be noticed, a better coordination of different types of activities, a better position regarding the banks, sales controland a greater economic efficiency.

Keywords: Hospitality industry, price strategy, distribution policy in tourism

JEL Classification: L83, M31

Suggested Citation

Nedelea, Alexandru, Strategies of Price and Distribution in the Hospitality Industry (June 20, 2004). Revista de Economia e Direito, Universidade Autonoma de Lisboa, 2004, Available at SSRN: https://ssrn.com/abstract=1268684

Alexandru Nedelea (Contact Author)

Stefan cel Mare University Suceava ( email )

Str. Universitatii nr. 13
Suceava, Suceava 720229
Romania
+40740019277 (Phone)
+40230520080 (Fax)

HOME PAGE: http://www.seap.usv.ro/ct

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