Strategies of Price and Distribution in the Hospitality Industry
Revista de Economia e Direito, Universidade Autonoma de Lisboa, 2004
6 Pages Posted: 16 Sep 2008
Date Written: June 20, 2004
Taking into consideration the fact that the tourist firms are conditioned by the effective presence of the client and that the touristic product cannot be sent to the client it is necessary a certain attraction of the touristic consumer towards the prestation and consumption spaces of the touristic services in a certain station or country. This role is played in tourism by the distribution through an activity of stimulation and informing the potential tourists on the characteristics of the offered products. On the touristic market a vertical integration trend of the accommodation services, transport and distribution is manifested and thus societies capable of assuring all the elements of the touristic offer are formed. On the international touristic market we can identify a horizontal integration (concentration) trend by grouping the tourism firms which exercise identical activities. Among the objectives and advantages of such a development a tendency in maintaining a dominant position on the market can be noticed, a better coordination of different types of activities, a better position regarding the banks, sales controland a greater economic efficiency.
Keywords: Hospitality industry, price strategy, distribution policy in tourism
JEL Classification: L83, M31
Suggested Citation: Suggested Citation