Marketing Strategies of Tourism in Romania
Economic Review of Tourism, Vol. 3, 2004
8 Pages Posted: 17 Sep 2008
Date Written: December 12, 2004
The Romanian specialists and the foreign ones agree upon the fact that the Romanian tourism potential could compete with the touristic supply of any other country in the world thus significantly contributing to the income growth. As far as the internal market is concerned we can notice a migration tendency of the touristic demand towards the touristic products import which reflects the spectacular growth of the number of voyages made by the Romanian tourists abroad. The Romanian international touristic demand registers a diminuation tendency due to some causes such as: the low quality level of the offered touristic services, the touristic services non-diversification, the reduced amusement possibilities. The internal touristic demand registered a diminuation tendency caused by the low sales power of the population and a lack of correlation between the practised tax levels and the service qualities. Some of the possible ways of tourism relaunching constitutes the elaboration of some efficient marketing strategies and politics starting from a marketing environment analysis.In order to conceive and promote a competitive Romanian touristic product the adoption of a quality rise strategy is essential. In Romania the Q Mark National Application Program was conceived. The Romanian tourism success depends on conceiving and and applying a positive-aggressive marketing by creating regional promoting strategies and building some powerful brands to impose themselves on a market characterized by a fierce competition.
Keywords: marketing strategies, tourism, Romanian touristic product
JEL Classification: L83, M31
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