The Concept of Marketing in the Public Administration

Conference, University Stefan cel Mare Suceava

6 Pages Posted: 14 Jan 2009

See all articles by Alexandru Nedelea

Alexandru Nedelea

Stefan cel Mare University Suceava

Date Written: March 29, 2007

Abstract

The concept of marketing in the public administration implies the followings: a conception concerning the organization and development of the public administration activity from our country, the process of public administration to be always adapted to the present and future requests of the citizens, the carrying out of all these with a maximum of efficiency, a new view over the relationships between the public administration and its environment, the activities, the methods and techniques that are used must be orientated towards the study of the beneficiary and the satisfaction of all their requests

Keywords: public administration, marketing,citizens

JEL Classification: H20, H83

Suggested Citation

Nedelea, Alexandru, The Concept of Marketing in the Public Administration (March 29, 2007). Conference, University Stefan cel Mare Suceava, Available at SSRN: https://ssrn.com/abstract=1269375 or http://dx.doi.org/10.2139/ssrn.1269375

Alexandru Nedelea (Contact Author)

Stefan cel Mare University Suceava ( email )

Str. Universitatii nr. 13
Suceava, Suceava 720229
Romania
+40740019277 (Phone)
+40230520080 (Fax)

HOME PAGE: http://www.seap.usv.ro/ct

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