Have Your Agent Call Mine: Software Agents, the Internet, and Marketing

Washington University Olin Working Paper OLIN-98-03

Posted: 12 Jan 1999  

Amit Pazgal

Rice University

Nir Vulkan

University of Oxford - Said Business School

Date Written: August 1998

Abstract

In this paper, we present a detailed description of intelligent software agents. We depict both search as well as negotiation agents and show how the use of theoretical concepts previously exclusive to the economic theory of bargaining and auctions can immensely improve their performance. We investigate the implications and challenges of adopting this new technology to several marketing practices on the Internet. We advocate the use of flexible dynamic agents that employ a strategy only after careful consideration of the specific environment.

JEL Classification: L63, L84

Suggested Citation

Pazgal, Amit and Vulkan, Nir, Have Your Agent Call Mine: Software Agents, the Internet, and Marketing (August 1998). Washington University Olin Working Paper OLIN-98-03. Available at SSRN: https://ssrn.com/abstract=127648

Amit I. Pazgal (Contact Author)

Rice University ( email )

6100 South Main Street
Houston, TX 77005-1892
United States

Nir Vulkan

University of Oxford - Said Business School ( email )

Park End Street
Oxford, OX1 1HP
Great Britain
+44 01865 288929, or 288338 (Phone)
+44 01865 288805 (Fax)

HOME PAGE: https://vulkan.worc.ox.ac.uk/

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