Whale Printing Company

6 Pages Posted: 21 Oct 2008

See all articles by William Rotch

William Rotch

University of Virginia - Darden School of Business


Whale Printing Company's president has the opportunity to accept a print job at $700, but the full production cost is $750. The case discusses when and whether contribution analysis should be a guide for decisions, the relevance and measurement of available capacity, and the process and relevance of overhead allocation.

Keywords: cost accounting, overhead, pricing

Suggested Citation

Rotch, William, Whale Printing Company. Darden Case No. UVA-C-2107, Available at SSRN: https://ssrn.com/abstract=1276587

William Rotch (Contact Author)

University of Virginia - Darden School of Business

P.O. Box 6550
Charlottesville, VA 22906-6550
United States

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