Honesty on the Streets - A Natural Field Experiment on Newspaper Purchasing

26 Pages Posted: 5 Oct 2008

See all articles by Gerald J. Pruckner

Gerald J. Pruckner

University Linz - Department of Economics

Rupert Sausgruber

Vienna University of Economics and Business - Department of Economics

Date Written: October 2, 2008

Abstract

A publisher uses an honor system for selling a newspaper in the street. The customers are supposed to pay, but they can also pay less than the price or not pay at all. We conduct an experiment to study honesty in this market. The results show that appealing to honesty increases payments, whereas reminding the customers of the legal norm has no effect. Furthermore, appealing to honesty does not affect the behavior of the dishonest. These findings suggest that some people have internalized an honesty norm, whereas others have not, and that the willingness to pay to obey the norm differs among individuals. In a follow-up survey study we find that honesty is associated with family characteristics, self-esteem, social connectedness, trust in the legal system, and compliance with tax regulations.

Keywords: honesty, internalized social norm, natural field experiment, survey

JEL Classification: C93, K42

Suggested Citation

Pruckner, Gerald J. and Sausgruber, Rupert, Honesty on the Streets - A Natural Field Experiment on Newspaper Purchasing (October 2, 2008). Available at SSRN: https://ssrn.com/abstract=1277208 or http://dx.doi.org/10.2139/ssrn.1277208

Gerald J. Pruckner

University Linz - Department of Economics ( email )

Altenbergerstr. 69
A-4040 Linz, Uper Austria 4040
Austria

Rupert Sausgruber (Contact Author)

Vienna University of Economics and Business - Department of Economics ( email )

Welthandelsplatz 1
Vienna, 1020
Austria
+43 1 31336 4572 (Phone)

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