Shorebank and Indecorp (B)
7 Pages Posted: 21 Oct 2008
The B case (see also the A [E-0120] and C [E-0122] cases) opens with Shorebanks decision not to pursue Indecorp, though by the end of the case Shorebank is reconsidering its decision. In the meantime, OmniBanc, a relatively small black-owned bank based in Michigan, makes a bid for Indecorp. To gain support for its bid, OmniBancs public-relations efforts focus on retaining black ownership of the institution. Although the bid is ultimately unsuccessful, it raises the question of who should lend in the African American community.
Keywords: community relations, corporate social responsibility, minorities in business, public relations/publicity
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