Unilever (C)

Jan-Kees Vis, a staff worker in the middle echelons of the company, attempts to integrate sustainable development into existing environmental policy in hopes of providing a plan of action for achieving sustainability. Once the new policy is adopted, the case leaves the student to decide how the company should begin fulfilling its commitments. The C case continues the story of Vis's attempts to integrate sustainable development into Unilever's existing environmental policy in hopes of providing a plan of action for achieving sustainability, and reveals more of the company's efforts to fulfill its commitments. See also the A, B, and D cases (UVA-E-0153, UVA-E-0154, and UVA-E-0156) and "Unilever: Corporate Venturing and Environmental Sustainability (A)" (UVA-E-0152).

Keywords: environment, sustainable business, corporate policy, globalization, strategic development

Suggested Citation: Suggested Citation

Werhane, Patricia H. and Mehalik, Matthew M. and Standish, Myles, Unilever (C). Darden Case No. UVA-E-0155, Available at SSRN: https://ssrn.com/abstract=1277702 or http://dx.doi.org/10.2139/ssrn.1277702