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The New Strategic Frontier: Environment, Sustainability, and Entrepreneurial Innovation

10 Pages Posted: 21 Oct 2008  

Andrea Larson

University of Virginia - Darden School of Business

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Abstract

A new frontier of innovation exists where economic and population growth collides with natural systems (the environment). This note details the changing character of environmental issues and outlines the opportunities for entrepreneurial thinkers. It provides excellent fodder for discussion of sustainability as an opportunity for corporate innovation.

Excerpt

UVA-ENT-0041

Rev. Oct. 19, 2010

The New Strategic Frontier:

Environment, Sustainability, and Entrepreneurial Innovation

During the last few decades, humans have emerged as a new force of nature. We are modifying physical, chemical, and biological systems in new ways, at faster rates, and over larger spatial scales than ever recorded on earth.

—American Association for the Advancement of Science, 1998

. . .

Keywords: sustainable business, sustainability, environment, corporate strategy, transformation, innovation, entrepreneurship

Suggested Citation

Larson, Andrea, The New Strategic Frontier: Environment, Sustainability, and Entrepreneurial Innovation. Darden Case No. UVA-ENT-0041. Available at SSRN: https://ssrn.com/abstract=1278387

Andrea Larson (Contact Author)

University of Virginia - Darden School of Business ( email )

P.O. Box 6550
Charlottesville, VA 22906-6550
United States

HOME PAGE: http://www.darden.virginia.edu/faculty/larson.htm

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