East West Partners: Sustainability Strategy in Real Estate Development and Ski Resorts

7 Pages Posted: 21 Oct 2008

See all articles by Andrea Larson

Andrea Larson

University of Virginia - Darden School of Business

Jeff York

University of Virginia - Darden School of Business

Abstract

This is a minicase, one of 10 in a set of short cases written to illustrate the business benefits companies realize through adopting sustainable business strategies. This minicase describes the creative and innovative ways sustainability goals were integrated into a development project called Northstar Tahoe, creating a model for real estate and ski resort design to protect community and environmental interests while contributing to the company's business success and brand recognition.

Excerpt

UVA-ENT-0093

Rev. Sept. 17, 2012

East West Partners: Sustainability Strategy

in Real Estate DevElopment and Ski Resorts

It might seem unlikely that a real estate developer, much less a project focused on expanding a ski resort, could provide a model of sustainable business practices, but real estate developer East West Partners (EWP) has done just that through their collaboration with a ski resort called Northstar Tahoe. Land conservation, waste reduction, and the adoption of wind energy are all part of EWP's incorporation of environmental and community considerations into every aspect of the project, at the same time realizing significant cost savings and building a reputation that enhances the developer's competitive advantage. This was accomplished through top leadership's creating the opportunity for a young and newly minted MBA to innovatively integrate sustainability thinking into strategy.

East West Partners and the Northstar Development

. . .

Keywords: Innovation, entrepreneurship, sustainable business, sustainability, triple bottom line, natural environment, environmental, ecology, ecological, green, greening, strategy, implementation, financial returns

Suggested Citation

Larson, Andrea and York, Jeff, East West Partners: Sustainability Strategy in Real Estate Development and Ski Resorts. Darden Case No. UVA-ENT-0093. Available at SSRN: https://ssrn.com/abstract=1278407

Andrea Larson (Contact Author)

University of Virginia - Darden School of Business ( email )

P.O. Box 6550
Charlottesville, VA 22906-6550
United States

HOME PAGE: http://www.darden.virginia.edu/faculty/larson.htm

Jeff York

University of Virginia - Darden School of Business

P.O. Box 6550
Charlottesville, VA 22906-6550
United States

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