The Body Shop International Plc 2001: An Introduction to Financial Modeling

17 Pages Posted: 21 Oct 2008

See all articles by Susan Shank

Susan Shank

GMAC Commercial Mortgage

Robert M. Conroy

University of Virginia - Darden School of Business

Robert F. Bruner

University of Virginia - Darden School of Business

John Vaccaro

affiliation not provided to SSRN

Multiple version iconThere are 2 versions of this paper

Abstract

In this case the student is cast into the role of adviser to Anita Roddick, the managing director of The Body Shop. The student must prepare a three-year forecast of the firm's income statement and balance sheet. The case is intended to provide a first-time introduction to percentage-of-sales forecasting and walks the student through the preparation of a simplified forecast, first using pencil and paper, then a spreadsheet program on the personal computer. The case emphasizes the importance of being able to talk plainly about one's financial forecast and the insights that are of use to the general manager.

Excerpt

UVA-F-1349

Rev. Jan. 26, 2017

The Body Shop International PLC 2001:

An Introduction to Financial Modeling

Finance bored the pants off me. I fell asleep more times than not.

—Anita Roddick, founder,

. . .

Keywords: corporate strategy, financial analysis, forecasting

Suggested Citation

Shank, Susan and Conroy, Robert M. and Bruner, Robert F. and Vaccaro, John, The Body Shop International Plc 2001: An Introduction to Financial Modeling. Darden Case No. UVA-F-1349, Available at SSRN: https://ssrn.com/abstract=1279305

Susan Shank

GMAC Commercial Mortgage ( email )

4 Walnut Grove
Horsham, PA 19044
United States

Robert M. Conroy (Contact Author)

University of Virginia - Darden School of Business ( email )

P.O. Box 6550
Charlottesville, VA 22906-6550
United States

HOME PAGE: http://www.darden.virginia.edu/faculty/conroy.htm

Robert F. Bruner

University of Virginia - Darden School of Business ( email )

P.O. Box 6550
Charlottesville, VA 22906-6550
United States
434-924-3823 (Phone)
434-924-0714 (Fax)

HOME PAGE: http://faculty.darden.edu/brunerb/

John Vaccaro

affiliation not provided to SSRN

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