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Euro Disney or Euro Disaster?

16 Pages Posted: 21 Oct 2008  

Leslie Grayson

University of Virginia - Darden School of Business

Golnar Sheikholeslami

affiliation not provided to SSRN

Kunihiko Amano

affiliation not provided to SSRN

Thomas Falck

affiliation not provided to SSRN

Virginia Kleinclaus

affiliation not provided to SSRN

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Abstract

This case concerns the troubles that Euro Disney experienced from the start. Euro Disney claimed that the major cause of its poor financial performance was the European recession and the strong French franc. The timing of the park's opening could not have been more inopportune. If the recession had been the only cause of Euro Disney's problems, the financial restructuring would only need to carry the park forward to better economic times. Only when Europeans began spending freely again would investors learn the answers to some uncomfortable questions: Was the whole idea of Euro Disney misconceived? Were there other fundamental cultural problems that could inhibit the park's success? Would Euro Disney fail to recover even though other European companies did? And, if so, why was the Disney theme-park concept successful in Japan and not in France?

Keywords: capital structure, international case, diversity case, 10K form, diversity, international, Crosscultural Behavior

Suggested Citation

Grayson, Leslie and Sheikholeslami, Golnar and Amano, Kunihiko and Falck, Thomas and Kleinclaus, Virginia, Euro Disney or Euro Disaster?. Darden Case No. UVA-G-0477. Available at SSRN: https://ssrn.com/abstract=1279970

Leslie Grayson (Contact Author)

University of Virginia - Darden School of Business ( email )

P.O. Box 6550
Charlottesville, VA 22906-6550
United States

Golnar Sheikholeslami

affiliation not provided to SSRN

No Address Available

Kunihiko Amano

affiliation not provided to SSRN

No Address Available

Thomas Falck

affiliation not provided to SSRN

No Address Available

Virginia Kleinclaus

affiliation not provided to SSRN

No Address Available

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