Package War: Fedex Vs. Ups

34 Pages Posted: 21 Oct 2008  

Robert F. Bruner

University of Virginia - Darden School of Business

Robert E. Spekman

University of Virginia - Darden School of Business

Lane Crowder

affiliation not provided to SSRN

Multiple version iconThere are 2 versions of this paper

Abstract

This case allows students to observe two competing businesses transform themselves over time. By following the competitive actions and reactions over more than 10 years, students gain an appreciation for how rivals raise the competitive ante, search for new ways to add customer value, and come to realize that sustaining a competitive advantage is difficult.

Keywords: competitive analysis, competitive decision making, competitive dynamics, customer service

Suggested Citation

Bruner, Robert F. and Spekman, Robert E. and Crowder, Lane, Package War: Fedex Vs. Ups. Darden Case No. UVA-G-0485. Available at SSRN: https://ssrn.com/abstract=1279973

Robert F. Bruner (Contact Author)

University of Virginia - Darden School of Business ( email )

P.O. Box 6550
Charlottesville, VA 22906-6550
United States
434-924-3823 (Phone)
434-924-0714 (Fax)

HOME PAGE: http://faculty.darden.edu/brunerb/

Robert E. Spekman

University of Virginia - Darden School of Business ( email )

P.O. Box 6550
Charlottesville, VA 22906-6550
United States
434-924-4860 (Phone)

HOME PAGE: http://www.darden.virginia.edu/faculty/spekman.htm

Lane Crowder

affiliation not provided to SSRN

No Address Available

Paper statistics

Downloads
305
Rank
8,495
Abstract Views
1,308