Bombardier (B): the L.A. Metro Transit Authority Decision: Epilogue

5 Pages Posted: 21 Oct 2008

See all articles by Robert E. Spekman

Robert E. Spekman

University of Virginia - Darden School of Business

Lane Crowder

affiliation not provided to SSRN

Multiple version iconThere are 2 versions of this paper

Abstract

The purpose of the case is to help students understand the complex nature of a visible and expensive organizational buying process. The goal is to help students appreciate the nature of the selling task, the complex interplay of different decision-making-unit members, and both the political and economic factors that often permeate such purchasing decisions. The B case brings closure to the issues raised in the A case (UVA-M-0470). It documents what happened to the key competitors after the Los Angeles decision was finalized.

Keywords: International joint venture, business-to-business marketing, government and business, procurement, public administration, purchasing, Alternative Business Issue or Setting, diverse protagonist, nationality

Suggested Citation

Spekman, Robert E. and Crowder, Lane, Bombardier (B): the L.A. Metro Transit Authority Decision: Epilogue. Darden Case No. UVA-M-0471, Available at SSRN: https://ssrn.com/abstract=1280001

Robert E. Spekman (Contact Author)

University of Virginia - Darden School of Business ( email )

P.O. Box 6550
Charlottesville, VA 22906-6550
United States
434-924-4860 (Phone)

HOME PAGE: http://www.darden.virginia.edu/faculty/spekman.htm

Lane Crowder

affiliation not provided to SSRN

No Address Available

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