Brooke Correll and Clos Du Val: Adventures in Napa Valley (B)

10 Pages Posted: 21 Oct 2008

See all articles by Gosia Glinska

Gosia Glinska

University of Virginia - Darden School of Business

Marian Chapman Moore

University of Virginia - Darden School of Business

Abstract

Brooke Correll, a former executive at MTV, Ziff-Davis Media, and WineShopper.com, joined the privately owned Clos Du Val Wine Company, in Napa, California, as director of Marketing. Cofounded by an expert winemaker with ties to the famous Ch√Ęteau Lafite Rothschild, Clos Du Val had seen its glory days, with high ratings accompanied by robust sales. During the 1990s, however, sales had begun to lag. As the winery's first marketing professional, Correll must chart a new course for the winery to revive the once-hot brand and reverse flagging sales.

Keywords: pricing, marketing

Suggested Citation

Glinska, Gosia and Moore, Marian Chapman, Brooke Correll and Clos Du Val: Adventures in Napa Valley (B). Darden Case No. UVA-M-0742, Available at SSRN: https://ssrn.com/abstract=1280635

Gosia Glinska

University of Virginia - Darden School of Business ( email )

P.O. Box 6550
Charlottesville, VA 22906-6550
United States

Marian Chapman Moore (Contact Author)

University of Virginia - Darden School of Business ( email )

P.O. Box 6550
Charlottesville, VA 22906-6550
United States

HOME PAGE: http://www.darden.virginia.edu/faculty/moorema.htm

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