Brooke Correll and Clos Du Val: Adventures in Napa Valley (C)
10 Pages Posted: 21 Oct 2008
This three-part case series traces the fortunes of a California winery. In June 2001, Brooke Correll, a former executive at MTV, Ziff-Davis Media, and WineShopper.com, joined the privately owned Clos Du Val Wine Company, in Napa, California, as director of Marketing. Cofounded by an expert winemaker with ties to the famous Château Lafite Rothschild, Clos Du Val had seen its glory days, with high ratings accompanied by robust sales. During the 1990s, however, sales had begun to lag. As the winery's first marketing professional, Correll must chart a new course for the winery to revive the once-hot brand and reverse flagging sales. See also the A (UVA-M-0733) and B (UVA-M-0742) cases.
Keywords: pricing, marketing
Suggested Citation: Suggested Citation