Download This PaperU.S. West: The Case of the Dinka Letters (B)
2 Pages Posted: 21 Oct 2008
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Abstract
This case is a follow-up to the A case (UVA-OB-0436). U.S. West withdraws its account. How should the ad agency react?
Keywords: business ethics, communication process, diversification, ethical issues, diverse protagonist, female, diversity in the workplace, diversity case
Suggested Citation: Suggested Citation
Isabella, Lynn A. and Daud, Tya, U.S. West: The Case of the Dinka Letters (B). Darden Case No. UVA-OB-0442, Available at SSRN: https://ssrn.com/abstract=1281236 or http://dx.doi.org/10.2139/ssrn.1281236
Lynn A. Isabella (Contact Author)
University of Virginia - Darden School of Business ( email )
P.O. Box 6550
Charlottesville, VA 22906-6550
United States
434-924-4818 (Phone)
HOME PAGE: http://www.darden.virginia.edu/faculty/isabella.htm
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