Exxon Valdez Revisited: The Untold Story (B)

12 Pages Posted: 21 Oct 2008

See all articles by Gerry Yemen

Gerry Yemen

University of Virginia - Darden School of Business

Erika Hayes James

University of Virginia - Darden School of Business

Abstract

Being in charge of cleaning up the March 24, 1989 Exxon Valdez oil spill accident meant that Otto Harrison, the general manager of Exxon International Alaskan Operations, was there when the storm clouds over the event were thick. Despite years of learning, wisdom, growth, and dealing with success and failure, Harrison had never faced a challenge of this magnitude. He was sure his experiences would be utilized in full force. The questions he thought about included whether three different governing bodies (the state of Alaska, the federal government, and Exxon [a publicly held corporation]) could work together toward a common goalto leave few signs of the biggest oil spill ever to occur in North America. What type of help was most needed now? Would Exxons plan satisfy the numerous stakeholders? How would the plan be viewed publicly? What impact would the cleanup plan have on Exxon's business? In the (A) case, the Exxon Valdez accident and immediate challenges are described so students can put themselves in Harrisons place to lead through the crisis. The (B) case (epilogue) outlines more problems and includes actions taken to try to clean up the oil as quickly and effectively as possible. The tragedy changed the oil industry in many wayssome of which are described in the epilogue.

Keywords: decision making, government regulation, leadership, management

Suggested Citation

Yemen, Gerry and James, Erika Hayes, Exxon Valdez Revisited: The Untold Story (B). Darden Case No. UVA-OB-0868. Available at SSRN: https://ssrn.com/abstract=1281871

Gerry Yemen (Contact Author)

University of Virginia - Darden School of Business ( email )

P.O. Box 6550
Charlottesville, VA 22906-6550
United States

Erika Hayes James

University of Virginia - Darden School of Business ( email )

P.O. Box 6550
Charlottesville, VA 22906-6550
United States
434-924-4796 (Phone)
434-924-0714 (Fax)

HOME PAGE: http://www.darden.virginia.edu/faculty/james.htm

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