Modeling Competitive Reaction Effects
Schmalenbach Business Review, Vol. 60, October 2008
37 Pages Posted: 12 Oct 2008
Date Written: October 1, 2008
In this study I critically review models that specify competitive reaction effects. I discuss different model structures and summarize my findings on competitive reaction effects and factors that explain competitive reactions. I discuss the many models of competitive market response that have been developed and classify them into twelve sets of models that are related to each other in a logical manner through the evolutionary model-building concept.
Keywords: Competition, Marketing, Models
JEL Classification: C2, L13, M31
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