Modeling Competitive Reaction Effects

Schmalenbach Business Review, Vol. 60, October 2008

37 Pages Posted: 12 Oct 2008

See all articles by Peter S.H. Leeflang

Peter S.H. Leeflang

University of Groningen - Faculty of Economics and Business

Date Written: October 1, 2008

Abstract

In this study I critically review models that specify competitive reaction effects. I discuss different model structures and summarize my findings on competitive reaction effects and factors that explain competitive reactions. I discuss the many models of competitive market response that have been developed and classify them into twelve sets of models that are related to each other in a logical manner through the evolutionary model-building concept.

Keywords: Competition, Marketing, Models

JEL Classification: C2, L13, M31

Suggested Citation

Leeflang, Peter S.H., Modeling Competitive Reaction Effects (October 1, 2008). Schmalenbach Business Review, Vol. 60, October 2008. Available at SSRN: https://ssrn.com/abstract=1282118

Peter S.H. Leeflang (Contact Author)

University of Groningen - Faculty of Economics and Business ( email )

Postbus 72
9700 AB Groningen
Netherlands

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