Target Media (a)

5 Pages Posted: 21 Oct 2008

See all articles by Alexander Horniman

Alexander Horniman

University of Virginia - Darden School of Business

Kyle Kiang

University of Virginia - Darden School of Business

Stella Chen

University of Virginia - Darden School of Business

Date Written: May 15, 2012

Abstract

The A case concerns the activities of Yu Feng, a young entrepreneur, and his LCD media business. Having achieved success in governmental service, Yu Feng discovers the potential for LCD media during a trip to the United States. The case outlines his success and describes the competition with his archrival, Jiang Nanchun. Both men are trying to outdo each other, at considerable cost. The case ends with Yu Feng wondering what to do next. See also the B (UVA-OB-0911) and C (UVA-OB-0912) cases.

Excerpt

UVA-OB-0910

Rev. May 15, 2012

Target Media (A)

There is no peace in facing this type of competitor…I am not afraid of competition, but this cutthroat price war will only lead both parties to a dead end. Focus Media and Target Media have fought against each other over the past three years. If we both go public, we will be able to raise enough capital to keep fighting in the same way for another two years, but what shall we do thereafter?

—Yu Feng, founder and CEO of Target Media

Yu Feng and Target Media

. . .

Keywords: entrepreneurship and innovation, starting new ventures, private equity, entrepreneurial strategy, leadership and organizational behavior, self-management, strategy, change management, competitive advantage, competing on capabilities

Suggested Citation

Horniman, Alexander and Kiang, Kyle and Chen, Stella, Target Media (a) (May 15, 2012). Darden Case No. UVA-OB-0910, Available at SSRN: https://ssrn.com/abstract=1282422

Alexander Horniman (Contact Author)

University of Virginia - Darden School of Business ( email )

P.O. Box 6550
Charlottesville, VA 22906-6550
United States

HOME PAGE: http://www.darden.virginia.edu/html/direc_detail.aspx?styleid=2&id=4329

Kyle Kiang

University of Virginia - Darden School of Business

P.O. Box 6550
Charlottesville, VA 22906-6550
United States

Stella Chen

University of Virginia - Darden School of Business

P.O. Box 6550
Charlottesville, VA 22906-6550
United States

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