Target Media (B)

4 Pages Posted: 21 Oct 2008

See all articles by Alexander Horniman

Alexander Horniman

University of Virginia - Darden School of Business


In the B case, bitter rivals Yu Feng and Jiang Nanchun decide to merge their two companies. This is an unusual action because both men are successful entrepreneurs who are proud of their individual successes. They both assume that the merger will go smoothly. See also the A (UVA-OB-0910) and C (UVA-OB-0912) cases.

Keywords: mergers and acquisitions, change, management of, entrepreneurship, leadership, organizational behavior, innovation

Suggested Citation

Horniman, Alexander, Target Media (B). Darden Case No. UVA-OB-0911, Available at SSRN:

Alexander Horniman (Contact Author)

University of Virginia - Darden School of Business ( email )

P.O. Box 6550
Charlottesville, VA 22906-6550
United States


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