Target Media (B)
4 Pages Posted: 21 Oct 2008
In the B case, bitter rivals Yu Feng and Jiang Nanchun decide to merge their two companies. This is an unusual action because both men are successful entrepreneurs who are proud of their individual successes. They both assume that the merger will go smoothly. See also the A (UVA-OB-0910) and C (UVA-OB-0912) cases.
Keywords: mergers and acquisitions, change, management of, entrepreneurship, leadership, organizational behavior, innovation
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