Target Media (C)

2 Pages Posted: 21 Oct 2008

See all articles by Alexander Horniman

Alexander Horniman

University of Virginia - Darden School of Business


The C case concerns the challenges of postmerger integration. The cultural differences of the two companies and the style differences of the two leaders become issues for the new company, which now has a monopoly in the in-building advertising market, and questions about cultural integration take center stage. See also the A (UVA-OB-0910) and B (UVA-OB-0911) cases.

Keywords: managing change, entrepreneurship, growth management, leadership, organizational behavior, innovation

Suggested Citation

Horniman, Alexander, Target Media (C). Darden Case No. UVA-OB-0912, Available at SSRN:

Alexander Horniman (Contact Author)

University of Virginia - Darden School of Business ( email )

P.O. Box 6550
Charlottesville, VA 22906-6550
United States


Here is the Coronavirus
related research on SSRN

Paper statistics

Abstract Views
PlumX Metrics