Amf (E): Bowling Ball Strategy

9 Pages Posted: 21 Oct 2008

See all articles by John L. Colley

John L. Colley

University of Virginia - Darden School of Business

Martin King

University of Virginia - Darden School of Business

Suzanne Barrs

affiliation not provided to SSRN

Abstract

This case describes a company's option to integrate vertically and manufacture bowling balls rather than purchase them for resale. The company's manufacturing strategy is integral to its corporate strategy.

Keywords: capital investment

Suggested Citation

Colley, John L. and King, Martin and Barrs, Suzanne, Amf (E): Bowling Ball Strategy. Darden Case No. UVA-OM-0708, Available at SSRN: https://ssrn.com/abstract=1282458 or http://dx.doi.org/10.2139/ssrn.1282458

John L. Colley (Contact Author)

University of Virginia - Darden School of Business ( email )

P.O. Box 6550
Charlottesville, VA 22906-6550
United States

HOME PAGE: http://www.darden.virginia.edu/html/direc_detail.aspx?styleid=2&id=4273

Martin King

University of Virginia - Darden School of Business

P.O. Box 6550
Charlottesville, VA 22906-6550
United States

Suzanne Barrs

affiliation not provided to SSRN

No Address Available

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