Amf (E): Bowling Ball Strategy
9 Pages Posted: 21 Oct 2008
This case describes a company's option to integrate vertically and manufacture bowling balls rather than purchase them for resale. The company's manufacturing strategy is integral to its corporate strategy.
Keywords: capital investment
Suggested Citation: Suggested Citation
Colley, John L. and King, Martin and Barrs, Suzanne, Amf (E): Bowling Ball Strategy. Darden Case No. UVA-OM-0708, Available at SSRN: https://ssrn.com/abstract=1282458 or http://dx.doi.org/10.2139/ssrn.1282458
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