Nonconvex Production Technology and Price Discrimination

Abstract

A modern firm often employs multiple production technologies based on distinct engineering principles, causing non-convexities in the firm s unit cost as a function of product quality. Extending the model of Mussa and Rosen (1978), this paper investigates how a monopolist s productline design may crucially depend on the non-convexities in the unit cost function. We show that the firm does not offer those qualities where the unit cost exceeds its convex envelope. Consequently, there are "gaps" in its optimal quality choice. When the firm is only permitted to offer alimited number of quality levels (due to possible fixed costs associated with offering each quality), the optimal location of quality levels still lies within those regions of the quality domain where the unit cost function coincides with its convex envelope. We further show that the firm s profit is a supermodular function of its quality levels, and characterize a necessarycondition for the optimal quality location.