Diversification Strategy in the Pharmaceutical Industry

20 Pages Posted: 14 Oct 2008

See all articles by Ruxandra Ciulu

Ruxandra Ciulu

"Alexandru Ioan Cuza" University of Iasi, Romania

Date Written: October 12, 2008

Abstract

The study focuses on the manner in which diversification strategy is applied to the pharmaceutical industry. The paper deals with diversification business models, such as the blockbuster model and the generic drugs model. Also, an important trend in the pharmaceutical industry is related to mergers and acquisitions, as well as the choice between diversification and focus. By way of conclusion, I offered the situation of the Romanian pharmaceutical industry, which will probably undergo important changes in the years to come.

Keywords: pharmaceutical, strategies, diversification

JEL Classification: F23, L65

Suggested Citation

Ciulu, Ruxandra, Diversification Strategy in the Pharmaceutical Industry (October 12, 2008). Available at SSRN: https://ssrn.com/abstract=1283129 or http://dx.doi.org/10.2139/ssrn.1283129

Ruxandra Ciulu (Contact Author)

"Alexandru Ioan Cuza" University of Iasi, Romania ( email )

Carol I Blvd, Nr.11
Lasi, 700506
Romania

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