Whirlpool Research and Engineering Division (B)

32 Pages Posted: 21 Oct 2008

See all articles by Samuel E. Bodily

Samuel E. Bodily

University of Virginia - Darden School of Business

Jeffrey McNair

affiliation not provided to SSRN

Abstract

With the assistance of a temporary graduate student, the director of corporate research uses multiattribute decision analysis to find a plan with greatly improved projected performance (see UVA-QA-0209). The methodology for eliciting probabilities, assessing trade-offs and risk preferences, and finding the most desirable plan is detailed. (A follow-up case, which takes place four years later, is UVA-QA-0211.)

Keywords: budgeting, decision analysis, decision theory, long-range planning, planning

Suggested Citation

Bodily, Samuel E. and McNair, Jeffrey, Whirlpool Research and Engineering Division (B). Darden Case No. UVA-QA-0210. Available at SSRN: https://ssrn.com/abstract=1283352

Samuel E. Bodily (Contact Author)

University of Virginia - Darden School of Business ( email )

P.O. Box 6550
Charlottesville, VA 22906-6550
United States
434-924-4813 (Phone)
434-293-7677 (Fax)

HOME PAGE: http://www.darden.virginia.edu/faculty/bodily.htm

Jeffrey McNair

affiliation not provided to SSRN

No Address Available

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