Acp, Inc. (B)

3 Pages Posted: 21 Oct 2008

See all articles by Samuel E. Bodily

Samuel E. Bodily

University of Virginia - Darden School of Business

Multiple version iconThere are 2 versions of this paper


This case can be used with the A case (UVA-QA-0430) to extend the "first-cut" decision analysis into issues of risk management and consideration of options to stop the project.

Keywords: decision analysis, marketing research, probability, risk management, sensitivity analysis, uncertainty

Suggested Citation

Bodily, Samuel E., Acp, Inc. (B). Darden Case No. UVA-QA-0431. Available at SSRN:

Samuel E. Bodily (Contact Author)

University of Virginia - Darden School of Business ( email )

P.O. Box 6550
Charlottesville, VA 22906-6550
United States
434-924-4813 (Phone)
434-293-7677 (Fax)


Here is the Coronavirus
related research on SSRN

Paper statistics

Abstract Views
PlumX Metrics