Bid Week Shirts: Alpha Sigma Eta

7 Pages Posted: 21 Oct 2008

See all articles by Sherwood C. Frey

Sherwood C. Frey

University of Virginia - Darden School of Business

Lucien L. Bass

University of Virginia


Darcy Elliot has been asked by the rush chair of her sorority to secure T-shirts with a very limited budget. In an effort to control cost, Elliot designed an alternative. Prior to contacting the usual supplier (Tees R Us), which was located out of town, and in an effort to avoid any issues about expediting, Elliot approached a local vender. The local vender offered a quote that was over budget but guaranteed meeting the deadline. With this information, Elliot contacted Tees R Us and communicated the specifications. The vender's sales rep, Taylor Taggart, promised to call back shortly with a price.



Rev. Apr. 27, 2011

Bid Week Shirts: Alpha Sigma Eta

The relaxing start to her final semester at the University of Virginia (UVA) ended abruptly when Darcy Elliot received an urgent call from the rush chair for her sorority, Alpha Sigma Eta. It seemed that someone had forgotten to order T-shirts for the incoming new sisters, and these shirts were an important part of the welcome to the house. It was absolutely essential to have them at the first event for new members, which was just two weeks away. Elliot had been the t-shirt chair for Alpha Sig for the past year, so she knew that the time crunch might make the fulfillment of the order difficult and would certainly add to its cost. She hoped that the loyalty she had demonstrated over the past year to Tees R Us could now be leveraged into its helping her meet her short delivery time.

The New-Sisters Shirt

An already difficult situation became even more difficult when the rush chair explained that the bid-week events had been planned without factoring in the T-shirts. By eliminating a few costs, however, a budget of $ 1,600 for the 150 shirts had been created. This amount was less than the sorority had spent on new-sister shirts the year before, which worried Elliot because the new year would certainly bring with it price increases. The rush chair cautioned Elliot that overspending would mean asking the sorority members for additional funds or altering other events, both of which were possible but not ideal.

. . .

Keywords: negotiation

Suggested Citation

Frey, Sherwood C. and Bass, Lucien L., Bid Week Shirts: Alpha Sigma Eta. Darden Case No. UVA-QA-0699, Available at SSRN:

Sherwood C. Frey (Contact Author)

University of Virginia - Darden School of Business ( email )

P.O. Box 6550
Charlottesville, VA 22906-6550
United States


Lucien L. Bass

University of Virginia ( email )

1400 University Ave
Charlottesville, VA 22903
United States

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