Firm Management, Strategy, Resources, and Presence on the Web

19 Pages Posted: 15 Oct 2008

See all articles by Ajit Kambil

Ajit Kambil

Deloitte Services LP

Arnold Kamis

Suffolk University - Department of Information Systems & OM

Marios Koufaris

Zicklin School of Business, Paul H. Chook Department of Information Systems and Statistics, Baruch College - The City University of New York

Henry C. Lucas Jr.

New York University (NYU)

Date Written: November 1996

Abstract

This paper examines the variables associated with a firm having a site on the World WideWeb and with the site's characteristics. We predict that company leadership and strategy,firm resources and the need to communicate with the public are associated with thepresence of Web sites and their characteristics. To test the predictions, we use data fromthe Business Week 1000 largest firms in the US., two year's of chairmans' annual reportletters, and a survey of Web sites. The results show that firm leadership and strategy isthe strongest predictor of having a Web site and its characteristics. Firm resources andthe need to communicate are also positively associated with Web sites. The presence of aWeb site and its evaluation appear to be independent of industry classification. Weexplore the implications of the results for firm strategy toward the adoption oftechnological innovations.

Suggested Citation

Kambil, Ajit and Kamis, Arnold and Koufaris, Marios and Lucas Jr., Henry C., Firm Management, Strategy, Resources, and Presence on the Web (November 1996). Information Systems Working Papers Series, Vol. , pp. -, 1996. Available at SSRN: https://ssrn.com/abstract=1284821

Ajit Kambil (Contact Author)

Deloitte Services LP ( email )

200 Berkeley Street
Boston, MA 02116
United States

HOME PAGE: http://www.kambil.com

Arnold Kamis

Suffolk University - Department of Information Systems & OM ( email )

United States

Marios Koufaris

Zicklin School of Business, Paul H. Chook Department of Information Systems and Statistics, Baruch College - The City University of New York ( email )

One Bernard Baruch Way
Box B 11-220
New York, NY 10010
United States

HOME PAGE: http://blogs.baruch.cuny.edu/mkoufaris

Henry C. Lucas Jr.

New York University (NYU) ( email )

Bobst Library, E-resource Acquisitions
20 Cooper Square 3rd Floor
New York, NY 10003-711
United States

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