Designing International User Interfaces: a Cross Cultural Study of the Impact of Color on User Performance
22 Pages Posted: 15 Oct 2008
Date Written: April 1994
An important determinant of user performance is the degree of fit between user interface(UI) attributes and user characteristics, moderated by cognitive and demographic variables. Culture isone moderating variable which is often overlooked by UI designers. This study evaluates the effect ofthe presence of color in the UI on user performance for two distinct cultural groups, Japanese andAmericans. We report the findings of a laboratory experiment involving American subjects (N=12) andJapanese subjects (N=12) performing 40 elementary database retrieval tasks using an interface with 8background colors. The results suggest that American subjects react more strongly than Japanesesubjects do to color stimuli, Japanese subjects appear to be disrupted by the use of color in the userinterface, and there is no relationship between color preferences and performance.
Keywords: Colors, Human-Computer Interaction, User interface, Japanese culture, American culture
Suggested Citation: Suggested Citation