Customer Access Information Technology (Cait) Deployment Evaluation

5 Pages Posted: 23 Oct 2008

See all articles by Robert J. Kauffman

Robert J. Kauffman

Singapore Management University; Singapore Management University - School of Information Systems

Laura Lally

affiliation not provided to SSRN

Date Written: March 1992

Abstract

Customer access information technology offers greatpotential benefits to both the organization and itscustomers. However, managers lack methods forevaluating these technologies and determining whetherconditions exist for success. We propose a model fromMarketing Science which captures factors influencing thesuccess of a CAIT. The factors include value platformfeatures - features of the CAIT, and location strategyfeatures - features of the environment into which theCAIT is deployed. This model is applied to homebanking, providing insights as to types of systems mostlikely to be successful.

Suggested Citation

Kauffman, Robert J. and Lally, Laura, Customer Access Information Technology (Cait) Deployment Evaluation (March 1992). NYU Working Paper No. IS-92-10, Available at SSRN: https://ssrn.com/abstract=1288487

Robert J. Kauffman (Contact Author)

Singapore Management University ( email )

Li Ka Shing Library
70 Stamford Road
Singapore 178901, 178899
Singapore
65-6828-929 (Phone)

Singapore Management University - School of Information Systems ( email )

80 Stamford Road
Singapore, 178902
Singapore

Laura Lally

affiliation not provided to SSRN

No Address Available

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