Blogs and the Economics of Reciprocal Attention

35 Pages Posted: 30 Oct 2008  

Alexia Gaudeul

Georg-August-Universität Göttingen

Laurence Mathieu

University of East Anglia (UEA) - Centre for Competition Policy

Chiara Peroni

Luxembourg Institute of Science and Technology (LIST); RCFEA

Date Written: October 21, 2009

Abstract

Properties of blogging networks are derived from a model where bloggers devote attention to others, produce content for others, and exchange attention with content within their network of relations. The predictions from the model are tested with a novel dataset from LiveJournal, a major blogging community. The activity of a blogger is found to be related to the size of, and level of aggregate reciprocation within that blogger's relational network. Bloggers who do not adhere to reciprocity norms are found to have less readers than their activity might otherwise have predicted.

Keywords: Blog, Community, Interaction, Internet, LiveJournal, Media, Network, Reciprocity, Social Network, Web 2.0

JEL Classification: D63, D85, H41, L17, L82, L86, Z13

Suggested Citation

Gaudeul, Alexia and Mathieu, Laurence and Peroni, Chiara, Blogs and the Economics of Reciprocal Attention (October 21, 2009). Available at SSRN: https://ssrn.com/abstract=1291376 or http://dx.doi.org/10.2139/ssrn.1291376

Alexia Gaudeul (Contact Author)

Georg-August-Universität Göttingen ( email )

Platz der Goettinger Sieben 3
Goettingen, 37073
Germany
+49 (0) 551 39 7333 (Phone)

HOME PAGE: http://agaudeul.free.fr

Laurence Mathieu

University of East Anglia (UEA) - Centre for Competition Policy ( email )

UEA
Norwich Research Park
Norwich, Norfolk NR4 7TJ
United Kingdom

Chiara Peroni

Luxembourg Institute of Science and Technology (LIST) ( email )

29, avenue John F.Kennedy
Luxembourg, L-1855
Luxembourg

RCFEA ( email )

Via Patara, 3
Rimini (RN), RN 47900
Italy

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