Quality as a Competitive Advantage of Travel Agents

S. Ivanov, YEARBOOK OF INTERNATIONAL UNIVERSITY COLLEGE, pp. 150-156, 2008

12 Pages Posted: 4 Nov 2008

See all articles by Stanislav Hristov Ivanov

Stanislav Hristov Ivanov

Zangador; Zangador Research institute; Varna University of Management (VUM)

Abstract

The paper presents a theoretical framework for evaluating service quality in travel agencies. It identifies eight factors influencing perceived service quality, namely: offered products, promotional and informational materials, office and equipment, ambiance, personnel, servicing process, correctness of issued travel documents, payment. The paper also presents some of the marketing activities which will help a travel agent to create a sustainable competitive advantage.

Keywords: quality, management, travel agents, competitive advantage

Suggested Citation

Ivanov, Stanislav Hristov, Quality as a Competitive Advantage of Travel Agents. S. Ivanov, YEARBOOK OF INTERNATIONAL UNIVERSITY COLLEGE, pp. 150-156, 2008, Available at SSRN: https://ssrn.com/abstract=1293729

Stanislav Hristov Ivanov (Contact Author)

Zangador ( email )

Varna, 9010
Bulgaria

HOME PAGE: http://www.zangador.eu

Zangador Research institute

Varna, 9010
Bulgaria

HOME PAGE: http://www.zangador.institute/

Varna University of Management (VUM) ( email )

13 Oborishte Street
Varna, 9000
Bulgaria
+359 898 680713 (Phone)

HOME PAGE: http://www.vumk.eu

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