Conceptualizing Cannibalization: The Case of Tourist Companies

S Ivanov, YEARBOOK OF INTERNATIONAL UNIVERSITY COLLEGE, pp. 20-36, 2007

39 Pages Posted: 4 Nov 2008

See all articles by Stanislav Hristov Ivanov

Stanislav Hristov Ivanov

Varna University of Management (VUM); Zangador

Date Written: November 2, 2008

Abstract

Cannibalization is an economic phenomenon which has attracted the attention of researchers in recent years. In current paper we present a conceptual framework for analyzing cannibalization - its types and sources. Seven types of cannibalization are identified - product, customer base, distribution channel, corporate, intra-firm, resource and image cannibalization. We also discuss different techniques which can help companies avoid and fight cannibalization.

Keywords: cannibalization, image, product, tourism, marketing strategy

Suggested Citation

Ivanov, Stanislav Hristov, Conceptualizing Cannibalization: The Case of Tourist Companies (November 2, 2008). S Ivanov, YEARBOOK OF INTERNATIONAL UNIVERSITY COLLEGE, pp. 20-36, 2007. Available at SSRN: https://ssrn.com/abstract=1293730

Stanislav Hristov Ivanov (Contact Author)

Varna University of Management (VUM) ( email )

13 Oborishte Street
Varna, 9000
Bulgaria
+359 898 680713 (Phone)

HOME PAGE: http://www.vumk.eu

Zangador ( email )

Varna, 9010
Bulgaria

HOME PAGE: http://www.zangador.eu

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