Shame on You: How Honor Values, Shame, and Anger Affect the Willingness to Retaliate
Sophia Fieke Harinck
University of Amsterdam
Pieter Fabian van Hoorne
November 9, 2008
IACM 21st Annual Conference Paper
This research shows that shame plays an important role in retaliation for participants from an honor culture, an even more important role than anger. In a scenario study (N = 77), comparing insulted and non-insulted participants from honor cultures and nonhonor cultures, participants responded to a situation in which they had a conflict with a peer. Results showed that participants from honor cultures felt more shame, more anger, more willingness to retaliate and more metashame (the extent to which they think that other people think they should feel ashamed) than participants from nonhonor cultures, but only when they were insulted during the conflict. Moreover, regression analyses showed that feelings of shame were more predictive of willingness to retaliate than feelings of anger. This research highlights the role of shame in retaliation, and suggests that shame requires a different kind of conflict management than anger.
Date posted: December 15, 2008